Business & Marketing Mentoring
We all know that there are a bazillion coaches and mentors out there but just like every industry there are the “run of the mill” and then there are those who walk their talk and have genuine lived experience.
A great mentor is not created by a pretty Instagram presence. A great coach and mentor is one who’s been where you are, one who understand your business, your fears, your challenges, your blocks, one who’s had “skin in the game”, and learned from experience and not simply a 12 week course.
Whatever opportunities or challenges you are facing in your business, your mentor is your guide, your sounding board, your cheer leader and your compass all-in-one.
FAQs – Mentoring
When do I need a mentor?
Just as every business is different, so too is every client I mentor.
Some clients come to me before their business has even started so that they can understand more about their opportunity and discuss options such as business structure, market viability, supply chains, speed to market as well as advice on where to start so that they don’t waste thousands of dollars, hours and years of stress before getting their business off the ground.
Some clients come to me when they are stuck. They may have been working away at their dream for years and find themselves lacking passion, excitement or drive in the business or they don’t know – where to next?
Some clients work with me simply because they have no formal business structure around them and they need a trusted confidante with whom to discuss their challenges, their fears, their blocks and their thought.
Some clients come to me when their business is established and working well but they know that, without business support and expert guidance, they will not be able to vastly increase revenue, market share or profits.
How do we know if it will work?
Our inital call is always free and allows us to get to know eachother and to see if we are a fit for eachother. A mentor – mentee relationship is very powerful and very important and thus it is crucial to establish a level of know, like and trust straight up front.
Some people click and some people don’t. It is not personal, it is chemical. As humans, we usually work it out in the first 5 minutes of a conversation. If we don’t click, that’s ok.
If we do click though then that is wonderful. A good mentor-mentee relationship is like coming home to a (functional) and supportive family. It should feel like home.
If, on that inital call, we know that we’re a great fit, the probability is very high that the mentoring relationship will be right for you.
I work in blocks of time rather than relying on complex contractual agreements so you are never locked in or trapped so there is absolutely no risk.
How does it work?
I work in blocks of time.
For those who have a specific question or require laser specific support for one particular issue, I offer a one hour service. There is no commitment beyond the hour and it is great for ad-hoc questions or issues.
For more in-depth support, I offer the following packages:
- 5 hours
- 10 hours
- 6 month packages
I work over Zoom within Australian Eastern Standard Time (AEST) times and all bookings are made in advance, directly into my calendar.
What can you expect?
I value my mentoring ability and am so grateful for the trust that my clients place in my experience and my ability.
When working with me, you can expect:
- Honesty – although all is say is with love and respect, I don’t sugar coat anything
- Integrity – there is so much I know about business and marketing and so many ways I can support and help you but if there is an area in which I am not experienced, or lack knowledge, I will always let you know. I will then take the time to find out, to research and to advise you accordingly or refer you to another expert in my vast network.
- Warmth – business can sometimes be tough – the last thing anyone needs is a Sergeant Major breathing down their neck and shouting at them. My position as mentor is one of support, not blame or unconstructive critisism.
- Experience – I’ve been where you are, I know what you are going through. I was born with a gift to mentor and have earned my coaching credentials but I have also worked the hours, days and years to gain the experience that can never come from books or theory.
- Humour – I love what I do and want you to love what you do. Fun is a massive part of my life and I see the joy in small things and the funny side of situations wherever possible.
- Ease – who said we had to do it all on our own!? NO-ONE ever. You deserve support, you deserve guidance, you deserve to have your dream business with ease and without undue and unnecessary stress.
Do you think it is all too hard, takes too much time, is too expensive and a huge waste of effort? Does the thought of marketing your business or product make you break out into a sweaty mess?
The only reason for your confusion or your angst is that you have no plan, no direction, a limited understanding of your market and their pain points and/or you simply don’t have the skill set to pull it all together.
Your marketing can actually be incredibly powerful as well as unbelievably simple when you know where to start, what to do, who to talk to, when to talk with them and why people need to hear your message.
FAQs – Strategic Marketing
How do we create the strategy?
Whilst every single business’s situation is different, the fundamentals of creating a marketing strategy are often very similar.
A strategy always needs three things; information, research and goals.
I start with a workshop with the key stakeholders and decision makers in the company. This workshop length varies from 1/2 to a full day depending on the size of the company and the breadth of the brief. Here, I understand and help to articulate the goals of the business and gather essential business and market information.
The research is often done outside of this workshop as it relates to a great deal of publicaly available information pertinent to your market and your business.
Who needs Strategic Marketing?
Whether your business is in start-up phase, in a growth phase or a mature business looking to expand – you will need a marketing strategy.
Micro-businesses to public companies all need a marketing strategy. This is not a fancy document to pop in the bottom drawer – this is a blueprint, with a timeline, with goals and targets, built in the real world and 100% tailored to your business.
Marketing involves so many elements – online and offline, digital and press, PR, website, email, social media, lead generation, gifts, uniforms, reviews, automation, promotions, events, sponsorships, in-store signage, graphic design, newsletters, chatbots, catalogues, capability statements, customer experience and this is only a small snapshot!
You can choose to be totally overwhelmed by the plethora of marketing options available for your business, continue to run around trying to be everything to everyone and trying to do everything in record time, continue to be strangled in the proverbial groundhog day…
You could be the co-creator of your own marketing strategy, backed by market information, professional advice and the simplest route to your goals.
You tell me. Do YOU need a marketing strategy?
What's in it for you?
In a word – CLARITY.
When you, your staff and your stakeholders are all clear on the goals of the business and can all visualise just how you are going to get there – you will almost be able to hear their relief.
Structure and plans provide clear pathways to success.
What can you expect?
After the Marketing Strategy is created, I will come back to meet with you and your major stakeholders to present the plan that you have co-created, alongside some expert and experienced assistance.
You will receive the formal document in digital form and, if required, in a printed version as well.
And now the fun begins…….you are able to start implementing your marketing strategy and if you’d like my help with implementation, read more in the Project Management section.
Even the most incredible marketing strategy on Earth is rendered utterly useless without implementation – i.e. doing the marketing.
When you’re focused on your business, your products and your day to day, and especially if marketing is not your thing – a project such as a new website or a brand overhaul will usually get relegated to the bottom of the “to-do” list and not get done. This could be costing your business tens of thousands of dollars in lost potential.
Hiring a marketing project manager (who’s done it all before), will not only ensure everything gets done, it will also save you money as well as potentially years of stress!
FAQs – Project Management
How does Project Management work?
The Project Management piece depends on a vast number of variables;
- the size of your business
- the skillset within your business
- your goals
- your timeline
- your budget
I work closely with you, your marketing team, as well as your operational and administrative teams to create the best implementation (aka action) plan to reach your marketing goals.
A clear project management timeline is established to meet your cash flow and budget and signed off by you.
Sometimes, my project management is truly hands-on where I work inside your business for a period to ensure the project’s smooth execution. Sometimes, I take the role of accountability coach where I have regular check-ins with key staff to ensure that the project is running on time and on budget and to assist if the project is derailed at anytime by unforeseen circumstances.
The terms of the project management are established very clearly and in collaboration.
Who needs Project Management?
The companies who most need project management services are those who simply don’t have the marketing skillset within their business or, are too busy making money doing what they do best, to divert staff or resources to marketing.
Project management is great for those in a fast-paced growth phase where there are a lot of moving parts in the business and the owners, operators or directors of the business want an external consultant to be wholly charged with the marketing projects at hand.
What's in it for you?
Ironically, project management will always save you money – it is an investment in itself.
You are hiring an expert with 20+ years of business and marketing experience who has heard almost every excuse in the book, knows when to anticipate, and minimise, issues and has a “little black book” of trusted professionals who get the job done, first time, everytime.
For accountability alone, an experienced marketing project manager is worth their weight in gold.
The second and equally valuable benefit of project management is the fact that you will have ONE point of contact, ONE person responsible for the project and ONE co-ordinator. Therefore, your valuable time can be spent doing what you do best and not worrying about the marketing of your business.
What can you expect?
Accountability for the project and/or an accountability coach for your marketing team, depending on the level of project management you wish to engage.
You can expect peace of mind because you know that your marketing projects are being managed expertly, professionally and resourcefully.